Exact image sizes for Instagram, Etsy and Shopify

The sizes at a glance

Instagram

Instagram’s rule is about width and ratio, not a fixed size. Photos are stored at up to 1080 pixels wide. Any aspect ratio between 1.91:1 (wide landscape) and 3:4 (tall portrait) is kept as uploaded; anything outside that range is cropped to fit. So 1080 x 566, 1080 x 1080, 1080 x 1350 and 1080 x 1440 are all native sizes. Upload narrower than 320 pixels and it is enlarged, which looks soft; upload wider than 1080 and it is scaled down, which is harmless.

Portrait posts take up more of the screen in the feed, which is why 4:5 and 3:4 are the most common choices for photographers and sellers. Stories and Reels are full-screen vertical at 9:16; 1080 x 1920 is the size everyone uses, and the interface overlays the top and bottom, so keep anything important in the middle 1080 x 1420 or so.

Etsy

Etsy wants big photos: at least 2000 pixels on both width and height for listing images, so zoom works. The first photo also decides the shape of the thumbnails for the whole listing, and Etsy recommends it be landscape or square so the centre survives the thumbnail crop. Keep the same shape for every photo in a listing.

Two things catch people out. Files over about 1 MB can fail to upload, especially on slow connections, so export at JPG quality 80 to 85 rather than maximum. And Etsy does not support transparency: a transparent PNG shows a black background. Put your product on a real background, usually white, before uploading. Etsy converts colours to sRGB, so export in sRGB (EditXo does) to avoid colour shifts.

Shopify

Shopify is generous: product and collection images can be up to 5000 x 5000 pixels or 25 megapixels, under 20 MB each. It recommends 2048 x 2048 for square product images, and it matters more that every featured image in a collection uses the same aspect ratio, because they sit side by side. Shopify generates the smaller copies each theme needs, so upload one high-resolution master per product rather than several sizes.

Shopify accepts PNG, JPEG, WebP, HEIC, TIFF, BMP, GIF and SVG, and serves the best format each visitor’s browser supports. PNG is the right choice when a product has a transparent background; JPG or WebP at quality 85 is right for photographs.

How to produce each size in EditXo

1. Open editxo.com and drop in the photo. Nothing is uploaded; the crop and resize run on your device.
2. Open the Adjust tab and scroll to Quick Presets at the bottom. They are grouped into Social and Marketplaces, and each button shows its exact pixel size.
3. Click the preset you need: Instagram 1:1 or 4:5, Story / Reel 9:16, Etsy square or 4:3, Shopify square or 4:3. Drag on the image to choose what is kept, then confirm. The photo is cropped to the shape and resized to the exact size in one step.
4. If your photo is smaller than the target, EditXo enlarges it and shows a warning. Enlarged photos look soft; Etsy and Shopify zoom in, so start from the largest original you have.
5. Export: JPG at quality 80 to 85 for Etsy (to stay under 1 MB) and for Instagram; PNG for Shopify if the background is transparent, otherwise JPG at 85.
6. Many photos at once: Batch applies the same adjustments and export format to a whole set, but does not crop or resize yet, so run the Quick Preset on each listing photo first.

Resolution versus file size

Pixel dimensions and megabytes are different limits. Etsy’s 1 MB limit is about the file, not the pixels: a 2000 x 2000 JPG at quality 85 is usually 400 to 800 KB, well under it, while the same image as PNG can be 5 MB. Shopify’s 20 MB limit is about the file too, but almost no photo reaches it. Instagram re-compresses everything on upload, so a very large upload gains nothing over 1080 wide; export at 1080 to see on your screen roughly what followers will see.